Principles of Advertising: #1 – Know your audience
February 1, 2008 by admin · Leave a Comment
As I write this, I’m looking at a postcard on my desk telling me to stop in and check out the latest women’s designer jeans and handbags at a local high-end boutique. You might be wondering what’s wrong with that. Unfortunately, this advertisement fell on deaf ears since I’m not the audience they most likely intended to reach. On the other hand, if they had sent out a postcard for a discount on men’s suiting it would’ve caught my eyes.
Read More at http://blog.oneims.com/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/
