Five Tips for a Successful Direct Mail Marketing Campaign
March 18, 2008 by admin · Leave a Comment
Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate.
1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of
your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing list with the correct target audience for your product or services. If you send your direct mail pieces to the wrong audiences, your message would irrelevant and your money is wasted. As important as it is to have the right audience in mind, equally important is to have a list that is current. Not only are you saving money on postage by using a clean and current data, you are actually increasing the success of your direct mail campaign.
Read more at http://blog.oneims.com/2008/03/18/five-tips-for-a-successful-direct-mail-marketing-campaign/
The Importance of a Cohesive Marketing Campaign
March 16, 2008 by admin · Leave a Comment
For this year you’ve already designed the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will not only do the trick but will also increase your branding.
Just like you’d never want to step into a room full of people with mismatched clothes, you don’t want to present a marketing campaign that matches all your marketing media. If you’re doing a direct mail marketing campaign, make sure your website also reflects and features your direct mail piece’s products or services.
Having a cohesive marketing campaign will make sure that all your customers, whether old or new, know about the new changes in your company. In addition, the cohesiveness of your campaign will make it even stronger and believable. You don’t want a customer receiving your direct mail piece to go to your website only to find nothing that reflects your new campaign.
So start the New Year off on the right foot and make sure all your marketing media reflects your goals and ongoing campaigns. The OneIMS team can help you create a cohesive marketing campaign including website redesign or development, direct mail campaigns and much more! For more information visit OneIMS.com
Up Selling Yourself in Printing. Why Paying A Little Extra May Be Worth It.
March 2, 2008 by admin · Leave a Comment
Just about everyday, people are trying to up sell their products. You go to a restaurant and you have a choice between a half order or a full order. Your waiter says: “For two more dollars you will get twice as much and can take that home for tomorrow’s lunch.” Your dry cleaners tell you that your 12th garment is free. At the supermarket, you have a “buy two get one free” offer. No matter where you go, people are always trying to up sell you. In these instances, caving in may not be so great. Imagine buying two loaves of bread that are “buy two get one free.” In reality, you only need one loaf of bread, maybe one-and-a-half. Nonetheless, you buy the two to get the third one free. A week later, your two extra loaves are moldy. Not only have you wasted bread you did not need, but you spent the extra money.
Read More at http://blog.oneims.com/2008/03/02/up-selling-yourself-in-printing-why-paying-a-little-extra-may-be-worth-it/
