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Five Tips for a Successful Direct Mail Marketing Campaign

admin — Tue, 18 Mar 2008 17:20:25 +0000

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate.

1. Enhanced Data

The Importance of a Cohesive Marketing Campaign

admin — Sun, 16 Mar 2008 17:24:47 +0000

For this year you

Up Selling Yourself in Printing. Why Paying A Little Extra May Be Worth It.

admin — Sun, 02 Mar 2008 17:49:17 +0000

Just about everyday, people are trying to up sell their products. You go to a restaurant and you have a choice between a half order or a full order. Your waiter says:

Principles of Advertising: #1

admin — Fri, 01 Feb 2008 17:56:44 +0000

As I write this, I

7 Ways to Ensure Your Direct Mailing Campaign is a Success

admin — Tue, 01 Jan 2008 20:06:57 +0000

Before starting your next direct mail campaign, consider seven key elements that can make an ordinary campaign into a success.

Get the Right Prospects at the Right Time
This is by far the most crucial portion of setting up a successful marketing campaign. Before you set out with the rest of your campaign, make sure you have clearly defined your target recipient. The better you do this, the greater your ROMI will be. So the first step is to know your target recipient, that can include age, income, interests, past purchases, marital status and much more. Today, mailing lists providers such as OneIMS, can help you target the right businesses or consumers. Having the right prospects makes a difference. So don